Why a Modern Stack Matters
Real-time personalisation, accurate attribution, and reliable automation all depend on clean, connected data. Supabase handles scalable storage, Segment captures every customer event, and Salesforce Marketing Cloud activates cross-channel journeys.
Reference Architecture
| Layer | Toolset | Role |
|---|---|---|
| Event Ingestion | Segment | Capture & transform behavioural events |
| Data Lake / RDS | Supabase | Durable, SQL-ready store plus edge functions |
| Warehouse Sync | ELT | Model unified profiles |
| Engagement | SFMC | Email, mobile, ad audiences |
| Orchestration | Low-code workflow builder | Bi-directional syncs |
Implementation Timeline
- Week 0 – Requirements & data audit
- Week 1 – Tracking plan and schema design
- Week 2 – Initial pipelines and ELT setup
- Week 3 – Data modeling & QA
- Week 4 – Connector install & test journey
- Week 5 – Monitoring and governance policies
Cost & Governance
Usage-based pricing plus nightly backups keeps fixed costs low and compliance high. Add Role-Based Access Control and field-level encryption for peace of mind.
Ready to Build Your Modern Data Stack?
Our Integrations team specializes in connecting marketing tools, building data pipelines, and ensuring reliable cross-platform syncing.